Cloudflare announced a new service that dramatically speeds up any WordPress website with improvements of up to 72% in Time to First Byte. Sites on modest shared hosts can experience significant speed enhancements.
The service is called Automatic Platform Optimization (APO). Sites using APO have improved Time to First Byte (TTFB) by 72% and Largest Contentful Paint by 23%.
Shared Hosting Bottlenecks Solved
Shared hosting has generally been more susceptible to slowdowns due to the burden on server resources, which can cause database lookups to slow down and sites to become less responsive.
Cloudflare states that shared server slowdowns are no longer an issue because of the APO technology.
APO makes it virtually irrelevant that a site is on a shared host (called the origin) because the WordPress site will be served from Cloudflare’s edge, which is located close to where the request for the web page is being made.
All of the speed-related downsides of a shared host are mitigated by Cloudflare’s APO. That’s why sites can see an improvement of 72% in the Time to First Byte metric.
Test Results of Speed Improvements with Cloudflare Automatic Platform Optimization
WordPress Performance Bottlenecks Solved
One of the issues with WordPress is performance slowdowns caused by template bloat, plugins, superfluous JavaScript, and more. These are the kinds of issues that contribute to WordPress sites scoring poorly on speed metrics.
With Cloudflare’s APO, slow WordPress performance is no longer a consideration. Cloudflare stores a static copy of the WordPress site and serves that, without making database lookups or using files from the origin server.
This is how Cloudflare explains it:
“By caching dynamic content, we can serve the entire website from our edge network. Think ‘static site’ but without any of the work of having to build or maintain a static site.
Customers can keep managing and updating content on their website in the same way and leave the hard work for performance to us.
Serving both static and dynamic content from our network results, generally, in no origin requests or origin processing time. This means all the communication occurs between the user’s device and our edge.”
In most cases, Cloudflare caches everything, from JavaScript, CSS, images, to third-party fonts. Cloudflare bypasses the cache for authenticated content. This was formerly a feature that was exclusive to Business-level customers but now it’s enabled for APO customers.
This is quite advantageous because it means that the traditional downside of hosting on a cheap shared hosting service (slower speed) is eliminated.
How Much Does Cloudflare APO Cost?
Cloudflare is currently offering the service for free to existing Cloudflare Pro and Business users. Cloudflare Free users can upgrade for $5/month.
When Will Service Come to Other CMS Platforms?
Cloudflare plans to bring these same capabilities to other popular platforms used for web hosting. Additionally, they are interested in knowing which platform users would like to see Cloudflare bring APO to next.
How to Get Started
Getting started is easy. Just install the Cloudflare WordPress Plugin. If you’re not a Pro or Business level customer, you will be directed from your WordPress Admin page to create a free Cloudflare account and purchase a $5/month subscription.
Improve Page Speed with Cloudflare?
Page speed is a crucial factor for sales and ad clicks. Five dollars a month is a modest price to pay for improvements in speed, regardless of whether the WordPress site is a WooCommerce online shop or an informational site dependent on ad clicks. Speeding up a site is associated with higher sales and clicks, which means the service could more than pay for itself.
Citation
Read the official announcement:
Introducing Automatic Platform Optimization, starting with WordPress
